Next Chapter Living – Privacy Policy
Effective Date: September 28, 2025
Who we are.
Next Chapter Living, LLC (“Next Chapter Living,” “we,” “us,” or “our”) operates a website and related online services (the “Platform”) that help seniors and families research senior living options and allow senior living businesses (“Facilities”) to create and manage listings for their communities. This Privacy Policy outlines our collection, use, disclosure, and protection of information across the Platform and other services that reference it. Your use of the Platform signifies your agreement to this Privacy Policy. If you do not agree, do not use the Platform. We may update this Policy from time to time and will post a new Effective Date.
1) Scope & Audience
- U.S. focus: Our Platform is intended for use in the United States.
- No medical advice / no PHI: We do not request or store personal health information (PHI). Please do not include medical details in messages, forms, or uploads.
- Children: The Platform is not for individuals under 18. We do not knowingly collect data from children under 18.
2) Information We Collect:
We collect information you provide, information collected automatically, and information from third parties/public sources.
A. Information You Provide
- Account & profile data (e.g., name, email, phone, password).
- Business listing data for Facilities (e.g., business name, address, services, photos, pricing, availability).
- Messages & interactions (e.g., inquiries, tour bookings, waitlist sign-ups).
- Payment & billing (Facilities) – processed by Stripe; Next Chapter Living does not store full card numbers.
B. Information Collected Automatically
- Usage, device, and network data (pages viewed, clicks, referrers, IP address, browser, OS, approximate location inferred from IP).
- Cookies and similar technologies for essential operations, analytics, and (where enabled) advertising.
C. Third-Party & Public Sources
- Public Regulatory Data for Unclaimed Profiles. We compile profiles of Facilities that have not claimed or subscribed to a listing ('Unclaimed Profiles') using publicly available state and federal sources (e.g., licensing, inspection/survey outcomes, citations/violations, fines, ratings/grades). Official agency websites remain the source of truth and may be more current.
- Neighborhood Metrics & Hospitals. We display neighborhood context such as walkability/transit scores, local crime metrics, and the distance to nearby hospitals. Crime metrics are sourced from the Zyla Labs 'Crime Data By ZipCode' API. Walk/transit scores and other neighborhood indicators may come from third-party providers. These third-party data products are provided 'as-is,' and are subject to those providers’ terms, methodologies, and update cycles. We are not affiliated with those providers and do not guarantee accuracy or coverage.
- Sources may evolve. We may add, replace, or supplement public and third-party sources over time. See our Terms and Conditions (including any Appendices) for illustrative source listings and additional disclosures.
3) How We Use Information
- Operate, secure, and improve the Platform (including troubleshooting, analytics, and product development)
- Facilitate consumer ↔ facility messaging, inquiries, tours, and waitlists.
- Create and display Unclaimed Profiles using Public Regulatory Data.
- Provide analytics and business dashboards to Facilities for their own listings.
- Process Facility subscriptions and payments (via Stripe).
- Personalize content and measure site performance.
- Compliance: prevent fraud, enforce our Terms, and meet legal obligations.
- De‑identification: We may aggregate or de‑identify data for analytics, product development, or research; we do not attempt to re‑identify de‑identified data.
4) How We Share Information
We do not sell personal information for money. We may “share” (as defined under certain state laws) identifiers and online activity with analytics/advertising partners for cross‑context behavioral advertising where enabled; see Your Privacy Rights (Section 8) to opt out.
- With Facilities you contact (when you message, request info, book a tour, or join a waitlist).
- With service providers (hosting, analytics, email, customer support, payments).
- For legal reasons (to comply with law, protect rights/safety, or prevent fraud).
- In a business transaction (e.g., merger or acquisition), subject to this Policy.
We do not share your details with Facilities you have not selected.
5) Public Facility Data & Unclaimed Profiles
We compile Unclaimed Profiles from public state/federal sources (e.g., licensing, surveys, violations, fines, ratings). Accuracy disclaimer: data may lag official updates or contain source errors. Official websites remain the source of truth.
Dispute/feedback process: Email [email protected] with the facility name, URL, the specific item you believe is inaccurate, and a link to the official record. We will review and may update, annotate, or link to the official source. We do not guarantee a change or timeline.
We do not independently verify this information; it is displayed as obtained from the applicable source. Official agency websites remain the authoritative source of record.
Accuracy, timeliness & “asis” disclaimer. Public Facility Data and Unclaimed Profiles may be incomplete, may lag official updates, and may contain errors originating with the source or occurring during ingestion. We provide this information “as is” and “as available” for informational purposes only and do not warrant its accuracy, completeness, or currency. Any reliance is at your own risk. To obtain the most current information, consult the relevant official state or federal website.
No liability. To the fullest extent permitted by law, Next Chapter Living disclaims responsibility and liability for errors, omissions, delays, or changes in Public Data and for decisions or outcomes based on that data, including any alleged reputational harm or consequential loss. The limitations of liability and warranty disclaimers in our Terms and Conditions also apply to Public Facility Data and Unclaimed Profiles.
6) Neighborhood Metrics & Third‑Party Data
Neighborhood context (e.g., walk/transit scores, crime metrics, nearest hospitals) is provided by external providers/APIs for informational purposes. Crime metrics are sourced from Zyla Labs’ “Crime Data By ZipCode” API; other indicators may be provided by third parties such as Walk Score®/Transit Score® or similar. Methodologies and updates vary. We do not independently validate these metrics and make no warranties as to their accuracy or timeliness. All trademarks and proprietary content remain the property of their respective owners. These data points are provided for informational context only and are not endorsements, ratings, or safety guarantees.
Accuracy & timeliness. Thirdparty methodologies, update cycles, boundaries (e.g., ZIP code vs. census tract), and geocoding can differ and change. As a result, metrics can be incomplete, approximate, delayed, or inconsistent with other sources. Distances are typically straightline or estimated and may not reflect actual travel routes or times. We do not independently validate these metrics and provide them “as is” and “as available” without warranties of accuracy, completeness, or currency. Any reliance is at your own risk. For safety or medical decisions, consult official sources (e.g., local law enforcement, health systems) and perform your own due diligence.
No duty to monitor or update. We do not undertake an ongoing obligation to monitor, correct, or refresh Neighborhood Metrics. At our discretion, we may update, annotate, replace, or remove metrics (including due to provider outages, licensing limits, or method changes), but we do not guarantee a timeline or outcome.
Limits on liability. To the maximum extent allowed by law, Next Chapter Living disclaims responsibility and liability for errors, omissions, delays, or changes in these thirdparty metrics and for decisions or outcomes based on them. The disclaimers of warranty and limitations of liability in our Terms and Conditions apply to Neighborhood Metrics and thirdparty data displayed on the Platform
Proprietary rights. All trademarks, service marks, scoring names, and proprietary content (e.g., Walk Score®, Transit Score®) are the property of their respective owners and are used for identification and informational purposes only. Nothing herein grants you any rights in such thirdparty content.
7) Cookies, Analytics, Ads & Signals
- Cookies/SDKs for site functionality, analytics (e.g., GA4), and—if enabled—advertising. Manage preferences via our cookie banner or your browser.
- Do Not Track (DNT): industry standards are not uniform; we generally do not respond to DNT signals.
- Global Privacy Control (GPC): where required, we honor GPC as a valid request to opt out of “sale/share.”
8) Your Privacy Rights & Choices (State‑by‑State)
All users: You can access/update account details, opt out of marketing emails, and control cookies. To make a privacy request, email [email protected] with your name, the state you reside in, and your request type (access, delete, correct, opt‑out). We will verify your identity (and, if applicable, authorized agents).
- California (CCPA/CPRA): Rights include know/access, delete, correct, opt out of sale/share (including via GPC), limit use/disclosure of sensitive PI, and non‑discrimination. We do not sell PI for money. Where analytics/ads constitute “sharing,” you may opt out via our “Do Not Sell or Share My Personal Information” link and GPC. Publicly available government records may not be considered “personal information.”
- Virginia, Colorado, Connecticut, Utah: Rights may include access, delete, correct, and opt‑out of targeted advertising (and certain profiling). Appeals: If we deny a request, reply with “Appeal of Privacy Request.” We will respond within applicable timelines and, if denied again, provide how to contact your State Attorney General.
- Nevada (NRS 603A): Nevada residents may opt out of the “sale” of covered information by emailing [email protected] with “Nevada Opt‑Out” in the subject line.
9) Data Retention
- Account data & Facility subscription records: While the account is active and for up to 7 years thereafter (tax/audit/legal).
- Messages & inquiry history: Typically 24 months after last activity (or longer if required).
- Analytics (GA4): User‑level data is retained 2–14 months per GA4 settings; aggregated analytics may be retained longer.
We may retain de‑identified or aggregate information indefinitely.
10) Accuracy, Disputes & Corrections (Public Facility Data)
If you believe a facility’s public regulatory information on our site is inaccurate or outdated, email [email protected]with the facility name, URL, specific issue, and a link to the official state/federal source (or attach the official record). We will review and may update, annotate, or link to the source. We do not guarantee a change or timeline; the official website remains authoritative.
11) Security
We implement reasonable administrative, technical, and organizational safeguards. However, no method of transmission or storage is 100% secure.
12) Payments (Stripe)
We use Stripe to process Facility payments. Stripe independently collects and processes certain payment‑related data per its policies. Please review Stripe’s Privacy Policy and related terms for details.
13) Third‑Party Links & Services
Our Platform may link to third‑party sites or include third‑party widgets. We are not responsible for their privacy practices. Review their policies before providing information.
14) Children
The Platform is not intended for individuals under 18 years of age, and we do not knowingly collect information from children under 18.
15) International Users
Our Platform is intended primarily for users in the United States. If you access the Platform from outside the U.S., your data will be transferred to and stored in the U.S. By using the Platform, you consent to this transfer and processing.
16) Changes to This Policy
We may update this Policy. Material changes will be posted on the Platform with a new Effective Date.
17) Contact Us:
Next Chapter Living, LLC
Email: [email protected]
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At Next Chapter Living, we provide an easy to use platform that connects families with trusted senior living options without hidden fees or sales pressure.
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